Lea Meinhard
Senior Copywriter & Content DACH
In another life, Lea would probably have become a professional almond butter taster. Since this dream job does not exist (yet), she is currently working as a copywriter at KoRo.
Her passion for letters began early on, including being the winner of school-wide reading competitions. With a bachelor's degree in marketing and a master's degree in brand management under her belt, and stints at brands such as nebenan.de and Freche Freunde, she found her place here at KoRo. True to her motto, ‘Talking is silver, writing is gold,’ Lea now serves up everything related to DIY and behind the scenes on the KoRo blog.
At the end of the day, Lea swaps her keyboard for a yoga mat. As a yoga teacher, she uses her words to create moments of presence and connection. Her second passion is backpacking, which she loves to do in India, among other places.
She is also somewhat of a porridge oracle: Lea has been a proven porridge expert for over 10 years. Whether it's Ayurvedic quinoa and apricot porridge or classic oatmeal, a friend once said of her, ‘I don't know anyone who loves porridge more than you.’ No wonder our nut butters are her absolute favourite category: they are simply the ultimate topping for all kinds of porridge!
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Das Food Journal
Spirulina Guide: Blue, green or tablets – what’s the difference?
You’re sitting in front of your breakfast bowl in the morning and thinking to yourself: How about some more colour? For that ‘Insta-worthy’ look, many foodies reach for a very specific powder: spirulina. This algae adds an intense sea-blue or rich green hue to your creations. But there’s much more to this algae than just a pretty natural colouring agent. We’ll unravel the mystery surrounding the different varieties, take a brief trip back to the Aztecs, and show you why we celebrate this algae here at KoRo.
Pass the bag! 5 KoRo snacks perfect for sharing
Flatmates who finish your snacks while you are away? Friends who say they are not hungry but then ask you to take one, two or three bites from your food? That’s usually enough to put us into defence mode. But this summer, we’re making an exception. Because relaxed evenings in the park, major football events and road trips with your favourite people are all about togetherness. To make sure you don’t turn up empty-handed (or worse still: with boring snacks), we’ve put together five scenarios and the absolutely perfect KoRo matches for you. So: open your bag and start sharing!
Superfood powders: How barley grass, spirulina and more can enter your daily life
Green smoothies have long been on the menu at your favourite café, and spinach is even finding its way into smoothies at home. Green drinks and bowls have long been part of our daily lives – but what exactly lies behind terms like ‘superfood’ or ‘green powders’, and how do the different powders differ from one another?
KoRo in Peru: our trip to the source of cocoa nibs
Out of the Berlin office and into the jungle! Our Head of Sustainability Christina, our CEO Flo and sourcing expert Angie have set off for Peru. The aim: not just to manage our Fairtrade cocoa supply chain, but to see, smell and taste it at its source. Curious to know what we experienced there? Read on to find out!
Cappuccino, community & crunch: welcome to our KoRo Cafés
There's a sense of anticipation you feel the moment you step through the door. The aroma of freshly brewed coffee. The familiar clink of nut butter jars. The gentle murmur of other guests. That’s what the KoRo Cafés are all about. In Berlin, Paris and Milan, alongside creative culinary highlights, we serve one thing above all else: a hands-on KoRo experience and a haven for all foodies. Come on in, grab a creamy KoRoccino and treat yourself to a moment just for you. Our doors are open!
Fibremaxxing: the 3 best hacks to boost daily fibre intake
Let’s talk fibre. It's an often neglected part of our diet which has finally been gaining attention recently. In this guide, we want to explain what it’s all about, how to meet your daily requirements, and which products are essential in your pantry. It includes handy tables listing fibre-rich foods for your next KoRo order!
Mono over mix: our packaging update
Reducing plastic use is an important step – but where plastic is unavoidable, it’s just as crucial to keep it in the cycle. Here at KoRo, we’ve spent a long time tinkering, repurposing gym weights and enlarging labels to improve the recyclability of our Doypacks. Find out here why paper isn’t always the solution, what ‘mono-material’ actually means, and what gym weights have to do with anything.
What is umami? Deep dive into the fifth flavour
Sweet, salty, sour, bitter — everyone knows these flavour profiles. But did you know there is a fifth dimension to flavour that is often overlooked? We’re talking about the umami flavor. We’ll not only explain the science behind the umami taste, but also show you how to take your pantry to the next umami level with real high-protein and high-fiber heroes. Spoiler: Your taste buds will be amazed.
E numbers check: What's really behind the codes in your snacks
E numbers?! When you look at packaging labels, you often see more hieroglyphics than ingredients you recognise. Do codes like E 440 or E 322 on the label remind you more of a chemistry lab than a tasty snack? You're not alone! But don't panic, we've got you covered. We're here to demystify the mystery of E numbers. Additives (sometimes) make sense! They're often not as bad as their reputation, because many of these substances are natural and essential for food safety.
Lifecycle of a KoRo Product: From the idea to our online shop
Have you always been curious about where KoRo products come from? And by ‘where they come from’ we don’t mean the courier that delivers them to you, but how they are envisioned and created. Spoiler alert: the process takes a lot of time and many big decisions.
Our favourites for your period snack cravings
Anyone who menstruates know those few days of the month when snack cravings are often unpredictable: sometimes you feel like something sweet, sometimes something savoury, or the unbeatable combination of both. In those moments, you need a selection of snacks you can rely on and that take your mood swings seriously. Good news: we've got you covered. Here's the perfect match for every snack craving.